Power of eCommerce Platforms

The era of build-to-suite websites is ending. In the recent past Website Developers were tasked with creating an eCommerce website from scratch, or near scratch. This process took months to create, test, alter and launch.

In 2022, an eCommerce website is almost never created from scratch. Rather Software as a Service (SAAS) have taken over the industry. With a quick sign-up form, a monthly subscription and a few tutorials later, an online store can be spun up and launch in days, not months.

The following are benefits of the eCommerce SAAS model that have taken over web. While the major players are household names, there are other small and innovative companies that are powerful in their own ways.

What is an eCommerce Platform?

eCommerce platform is the software application where sellers create a website where visits to can purchase goods and services. The core functions are managing products, customers, orders and payments.

Why Big and Small Brands Use eCommerce Platform

Online presence is something any business can’t ignore. eCommerce platforms can suit all sizes and levels of brands. SAAS pricing tiers cater to the level of functionality required to small shops or large corporations.

Core Reasons and Benefits-

• Easy use interface
• Flexible way to build user experience
• Scalability of product catalog and customer base
• Latest security
• Cost of subscription is lower
• Connectivity to external softwares

From Starter to Enterprise pricing models, each platform can give your company the best tools in the industry. Our team can help you decide on the software and pricing tier.

Elements of an eCommerce Platform

Dashboard

Overview of the store statistics pertaining to all the relevant data to running your store. Measuring revenue, orders, catalogs, and customers by date allows stakeholders to boost your website value.

Product Manager

Managing products are as simple as editing a form. Just upload a few photos, enter product's details then publish. Some businesses hand-enter their small amount of products, while others are syncing product 1,000+ catalogs in real-time with external vendors. Product managers are the backbone of selling goods and services online.

Order Management

Customer service representatives can quickly become familiar with managing orders. Search thru a table of orders, customer history and products ordered. By connecting in-house or dropship fulfillment centers, orders are updated in real-time with tracking information.

Customer Manager

Reset a password or dial-in a draft order. Managing the customers with accounts on your store is the best way to personalize an experience.

3rd Party Applications

Add-on functionality within your eCommerce platform ecosystem by connecting an external software providers.

• Payment processors
• Live rate shipping methods
• Fulfillment providers
• Affiliate programs
• External selling channels
• Upsell, cross-sell and pop-ups
• Analtyics & Order Management tools

Content

Pages, blogs, articles, images, videos, you-name-it are housed and delivered on your website. While eCommerce platforms are primarily focused on the store, they do have many tools to manage your content.