Stik2It already had a blog rich in high‑value posts, guides, product education, insights, but it wasn’t generating new traffic, retaining readers, or leading them onward to explore products. The layout felt outdated, individual posts lacked flow, and there was no natural call‑to‑action within related content. It was valuable content, but limited impact.
Case Studies—Digital Marketing—Don’t Let Great Content Rot
Don’t Let Great Content Rot
Revitalizing existing content with design, structure, and strategy improvements
BigCommerceContent & CopywritingSearch Engine Optimization (SEO)User Experience Design (UX)
Impact
Stronger Engagement & SEO Growth
The refreshed blog improved navigation, increased time on page, and encouraged deeper content exploration, supporting long-term SEO and engagement growth.
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Overview
Stik2It
Revamping Stik2It’s blog with a modern design, better navigation, and strategy to boost traffic, engagement, and brand trust.
The Challenge
Valuable Content, Limited Impact
The Approach
Enhance, Don’t Replace
Rather than starting from scratch, we optimized what Stik2It already had:
Streamlined the main blog index page for easier browsing and clearer entry points
Aligned the visual style with their updated brand, clean, modern, and approachable
Introduced features to boost engagement, like sections for Highlighted/Newest Posts and Related Articles beneath each post
The Outcome
A Smarter, More Engaging Blog
Redesigned the blog landing page to reduce clutter and improve browsing flow
Updated the visual identity to feel cohesive with Stik2It branding and contemporary standards
Integrated modular components across posts, related links, calls-to-action, clear navigation paths to deeper content
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