Digital Marketing Specialist

The Opportunity

Brod Solutions is a lean eCommerce agency helping US-based manufacturers grow on Shopify and BigCommerce. Our work is built on Revenue Clarity — finding the break in a client's business and fixing it.

 

For most of our clients, the break is traffic. A great site with no qualified visitors doesn't generate revenue. This role owns that side of the equation: getting the right buyers to our clients' stores through SEO, paid ads, paid social, and email, then proving it with real ROI.

 

You'll work directly with the team, own inbound traffic performance across multiple client accounts, and turn strategy into measurable results, not just impressions and clicks.

 

We're not looking for someone who runs campaigns on autopilot. We're looking for a results-driven marketer who goes beyond platform recommendations, makes real budget and targeting decisions, and can explain in plain English why performance moved.

 

Core Responsibilities

• SEO strategy and execution: Develop and run SEO strategy including keyword research, on-page optimization, content strategy, and link building, using tools like SEMrush, Ahrefs, and Moz.
• Paid media management: Manage Paid Search and Paid Social campaigns across platforms like Google, Meta, Reddit, Bing, Pinterest, LinkedIn, or TikTok, with budget allocation and ad spend decisions focused on ROI and ROAS.
• Testing: Run A/B and multivariate tests on ads, landing pages, and campaigns to find what actually converts.
• Email marketing: Build and manage email and SMS flows and campaigns (welcome, abandoned cart, post-purchase, promotional) that drive repeat revenue, not just one-time traffic.
• Content collaboration: Work with the team on ad copy, landing pages, and content that aligns with each client's goals and brand.
• Reporting and insight: Monitor, analyze, and report on website and campaign performance across the full funnel, surfacing insights and gaps, not just dashboards.
• Algorithm awareness: Stay current on search engine algorithms, ranking factors, and paid platform changes so client strategy adapts before performance drops.

 

Who You Are

• Proven in performance marketing: Track record in SEO/SEM, performance marketing, and customer acquisition, ideally for eCommerce or DTC brands.
• Technically sharp: Strong understanding of ranking factors, search algorithms, and paid search strategy, not just tool operation.
• Hands-on with budgets: Real experience running ad campaigns, allocating spend, and making changes beyond what the platform recommends.
• Analytical: Proficient in Analytics, comfortable reading metrics and finding the story behind the numbers.
• Email platform experience: Comfortable in a tool like Klaviyo or similar, building segmented flows and campaigns, not just one-off blasts.
• A strong writer: Excellent written communication and copywriting skills, you can write copy that converts, not just describe strategy.
• Kalamazoo-area preferred, but open to fully remote for the right person.

 

This Role is Not for Everyone

• A "set it and forget it" role: Campaigns need active management, not just monthly check-ins.
• A reporting-only role: You find the insight and act on it, not just hand over a dashboard.
• A corporate environment: You work directly with the founder, and we trust each other to move fast.

 

Why This Role

You'll own the traffic and revenue outcomes for real client accounts, work directly with the founder on strategy and channel mix, and see the direct line between your decisions and a client's bottom line, not just vanity metrics.

 

Compensation & Benefits

• Starting at $25/hour based on experience ($52,000/year+)
• Holidays paid & paid time off
• Full-time
• Health insurance offered
• Remote

 

Ready to Apply?

Email your resume and a short note (two to three paragraphs) to tell us who you are, what drew you to this role, and two examples of your digital marketing work.

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Applications reviewed on a rolling basis. We move fast when we find the right person.