Case Studies—Web Development—Brocks Performance

Brocks Performance

Modernizing Brock's Performance for Long Term Growth

1 yearBigCommerceASCTrac EDI

Impact

-30% CPC in Ads

Overview

Brocks Performance

Brock's Performance now has a digital foundation built to support future growth rather than limit it.

The Challenge

What needed to change

Brock's Performance had built a strong reputation in the motorcycle performance industry, but years of growth had created technical challenges that limited future expansion.

The business wasn't facing a marketing problem. It needed a stronger digital foundation.

The ecommerce catalog required migration from BigCommerce V2 to V3.
Dealer data needed a more efficient way to synchronize with partners.
The ERP system wasn't fully integrated with the online store.
Website performance was affecting user experience and advertising efficiency.
Legacy content and an aging storefront limited future growth.

Rather than treating these as isolated development projects, we focused on building a platform that could support the next stage of the business.

The Approach

How we solved it

Our Approach
We identified the underlying constraint: the technology platform needed modernization before marketing and growth initiatives could reach their full potential.

Platform Modernization
We migrated the product catalog from BigCommerce V2 to V3, bringing the store onto a modern architecture that supports future enhancements and integrations.

Dealer Automation
A new Dealer Feed was developed to streamline product distribution and improve data consistency across dealer channels.

ERP Integration
We connected the ASCTrac ERP system directly with BigCommerce, synchronizing products and orders to reduce manual processes and improve operational accuracy.

Website Performance
As part of the Spark engagement, we optimized Core Web Vitals across the storefront.

The improvements eliminated Core Web Vitals issues and reduced Google Ads cost per click by approximately 30%, improving both customer experience and advertising efficiency.

Preparing for Future Growth
Rather than stopping after immediate improvements, we created a roadmap for continued modernization, including migrating the WordPress blog into BigCommerce and recreating the legacy storefront using the modern Cornerstone framework.

Each project builds on the previous one instead of creating disconnected technical debt.

The Outcome

What we delivered

The engagement improved the business across multiple areas.

More Sales
Lower advertising costs created more efficient customer acquisition while a faster website improved the shopping experience.

Stronger Brand
A modern ecommerce platform provides a better customer experience while positioning Brock's Performance for continued digital growth.

Easier Operations
Dealer automation, ERP integration, and catalog modernization reduced manual work while improving operational accuracy across the business.

Greater Clarity
Instead of reacting to aging technology, Brock's Performance now has a clear modernization roadmap with each improvement supporting the next stage of growth.

The Brod Difference
This project wasn't about rebuilding a website.

It was about identifying the technical constraints preventing the business from scaling efficiently.

By modernizing the ecommerce platform, integrating core business systems, improving website performance, and creating a long term technology roadmap, Brock's Performance now has a digital foundation built to support future growth rather than limit it.

Not a Problem.

Whether the constraint is technology, operations, marketing, or performance, we identify what's holding the business back and build systems that remove the obstacle for long term growth.

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