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Upstart Epoxy

How a Systematic Growth Strategy Revitalized Upstart Epoxy

9 monthsShopifyKlaviyoGoogle Ads

Impact

+23% Sales

Overview

Upstart Epoxy

How unblocking one constraint led to 4000 new customers and a Brand momentum swing from -40% year over year to +23% sales growth.

The Challenge

What needed to change

Upstart Epoxy had a respected brand and quality products, but growth had slowed.

The business wasn't suffering from a single marketing problem. It had multiple small constraints working together.

  • Customer acquisition had become stagnant.
  • The brand wasn't consistently showing up across digital channels.
  • Existing customers weren't being nurtured into repeat buyers.
  • Landing pages, advertising, SEO, and email operated independently instead of supporting one another.
  • Course fulfillment created unnecessary friction for customers and the internal team.

Hiring separate specialists for each problem would have produced disconnected solutions.

Instead, we treated the business as one system.

The Approach

How we solved it

We began by identifying the highest leverage opportunity.

Rather than immediately trying to sell more products, we used a low cost $1 course as a customer acquisition engine.

That changed everything.

Instead of optimizing individual marketing channels, every initiative supported one business objective: acquire more customers efficiently and maximize their lifetime value.

Customer Acquisition
Facebook advertising focused on promoting the $1 course, creating a steady flow of qualified new customers at a profitable cost.

Customer Growth
Once customers entered the ecosystem, automated email sequences educated, nurtured, and converted first time buyers into long term product customers.

Website & Conversion
Landing pages were redesigned to match advertising messages, improve conversions, and strengthen the customer journey from first click to purchase.

Organic Growth
SEO and educational content expanded the brand's visibility while supporting the same messaging customers experienced through advertising and email.

Operational Improvements
Course delivery and fulfillment workflows were streamlined, reducing customer confusion while eliminating additional manual work for the client's team.

The result was a business where every system reinforced every other system.

The Outcome

What we delivered

The engagement delivered improvements across the areas that matter most to growing businesses.

More Sales
The $1 course generated a significant increase in new customer acquisition while creating downstream product sales through automated nurturing.

Stronger Brand
The company reestablished an active presence through advertising, organic search, educational content, and email marketing, rebuilding visibility and customer engagement.

Easier Operations
Improved fulfillment processes and automation allowed the business to serve more customers without increasing operational overhead.

Greater Clarity
Instead of managing disconnected marketing activities, the client gained a coordinated growth strategy where every initiative supported a measurable business objective.

The Brod Difference
This project wasn't successful because of better SEO, stronger ads, or improved email campaigns.

It succeeded because every initiative solved the same business problem.

Rather than selling isolated marketing services, Brod Solutions identified the client's primary growth constraint, prioritized the highest impact opportunities, and executed a coordinated plan that aligned acquisition, conversion, operations, and long term customer growth.

That's the foundation of how we work today.

Not a Problem.

We identify what's limiting growth, remove the constraint, and build systems that continue producing results long after the initial project is complete.

Start with a Growth Audit.

It all starts with a conversation.