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Brocks Performance Speed Boost

Boosting Stability and Speed for Better Ad Performance


Optimized Brock’s Performance Core Web Vitals, boosting homepage CLS by 200% and category CLS by 180%, and cutting CPC ad costs by 30%.

Challenge

Unstable Layout & Slow Paint

Brock’s Performance was experiencing high Cumulative Layout Shift (CLS) on both their home and category pages, causing layout instability, while product pages suffered from slow Largest Contentful Paint (LCP). These issues not only hurt user experience but also drove up their cost per click in ad campaigns due to lower quality scores.

Brocks Performance Speed Boost brocks performance homepage 20kK

Category

Web Design

Services

Strategy

Core Web Vitals Optimization

Layout Stabilization

  • Refactored critical Cascading Style Sheets (CSS) to reserve space for images and fonts
  • Deferred non-essential third-party scripts and ads

Load Time Improvements

  • Implemented lazy-loading for below-the-fold media
  • Preloaded hero images and key assets
  • Optimized and compressed images for faster rendering

Solution

Dramatic CLS Gains & CPC Savings

  • Homepage CLS improved by 200%
  • Category Page CLS improved by 180%
  • 30% reduction in cost per click for ad campaigns

These optimizations not only stabilized the user experience but also boosted ad Return on Investment (ROI) by improving quality scores.

Performance

200% homepage CLS improvement; 180% category CLS improvement

By refactoring CSS, deferring scripts, and optimizing media, we improved home page CLS by 200% and category page CLS by 180%, which led to a 30% reduction in CPC ad costs.

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