Signcrafters Redesign
A MODERN REVAMP FOR A LEGACY BRAND
Brod Solutions revamped Signcrafters' website, migrating from GoDaddy to WordPress, modernizing their online presence while preserving their 2002-2023 legacy.
Challenge
UPDATING A DECADES-OLD ONLINE PRESENCE
Signcrafters' outdated website from 2002 needed a complete overhaul to meet modern design and functionality standards. Migrating to WordPress required preserving historical data, improving site usability, and creating a scalable platform to reflect their brand’s growth and innovation.
Services
Website Migration
Technology
WordPress
Timeline
12 Weeks
Strategy
BALANCING LEGACY AND INNOVATION
Data Migration and Preservation: Safeguarded historical content and data spanning two decades, ensuring a smooth transition.
Modern Design Approach: Revamped the site with a fresh, responsive design that aligns with current web standards and user expectations.
Platform Migration: Moved the website from GoDaddy to WordPress, enabling better customization and scalability.
SEO and Performance Boost: Optimized for search engines and improved page load speeds for a better user experience.
User-Centric Features: Integrated intuitive navigation, mobile responsiveness, and custom functionality to enhance usability.
Solution
A TRANSFORMATIONAL JOURNEY FROM 2002 TO 2023
The redesign and migration breathed new life into Signcrafters' digital presence. The WordPress platform not only supports their current needs but also positions them for future growth, while preserving the essence of their legacy.
Performance
21 YEARS OF LEGACY, REIMAGINED FOR THE FUTUREThe transition resulted in a sleek, modern website with enhanced functionality, preserving 21 years of Signcrafters’ brand story while preparing them for continued success.