Jil Goorman Website Redesign

A MODERN LOOK WITH A CUSTOMER-FOCUSED EXPERIENCE


Brod Solutions redesigned Jil Goorman’s site, enhancing functionality, aesthetics, and usability to better serve customers and elevate the brand’s online image.

Challenge

OUTDATED DESIGN AND COMPLEX NAVIGATION

The existing website lacked a cohesive design and a user-friendly experience, leading to missed opportunities for engagement and conversions. Customers needed a clear, intuitive way to explore products and services, while the brand required a modernized digital identity.

Jil Goorman Website Redesign jil goorman case study ia7s

Category

Web Design

Services

eCommerce Theme Design

Strategy

REIMAGINING THE CUSTOMER JOURNEY

Clean Visual Redesign: Updated the website with a sleek, modern design to align with Jil Goorman’s brand identity.
Enhanced Navigation: Simplified the site structure for intuitive navigation, reducing clicks needed to access key products and services.
Mobile Optimization: Built a fully responsive site that performs flawlessly across devices, improving accessibility for all users.
Performance Optimization: Improved page load times, enhancing user satisfaction and reducing bounce rates.
Streamlined Content: Revamped the layout with concise, engaging content, making the site more customer-focused.

Solution

FROM CLUTTERED TO CLEAN—A BRAND-NEW DIGITAL EXPERIENCE

The redesign provided Jil Goorman with a visually stunning and highly functional website. Customers now enjoy a seamless journey, whether browsing on desktop or mobile, while the brand benefits from improved engagement and a stronger digital identity.

Performance

+40% USER ENGAGEMENT +25% CONVERSIONS

The redesigned website saw an immediate increase in engagement, with higher page views, lower bounce rates, and a noticeable uptick in conversions.

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