Hartmann's Plant Company Website Migration

Hartmann’s Plant Company was struggling under the weight of two separate WooCommerce stores—one for retail customers and another for wholesale buyers. Every time they added a new plant variety, adjusted pricing, or updated inventory, they had to repeat the task twice, creating a constant risk of errors and inconsistencies. On the front end, they maintained two almost-identical storefronts, meaning design tweaks, promotional campaigns, and troubleshooting efforts all had to be duplicated. To complicate matters further, their existing WordPress theme wasn’t optimized for mobile or for guiding customers smoothly through the buying process, resulting in lower engagement and higher cart abandonment rates.

Platform Migration to BigCommerce
We consolidated both storefronts into a single BigCommerce instance, leveraging the category structure to differientiate retail vs. wholesale within one unified catalog.

Theme Build for Conversion
We designed and developed a custom BigCommerce theme centered around the purchasing journey:

• Optimized category and product pages with clear “add to cart” actions
• Prominent, easy-to-find product details and care instructions
• Refined mobile layouts to ensure seamless browsing on phones and tablets

Streamlined Admin Experience
We configured BigCommerce’s catalog and channel settings so that Hartmann’s team could manage all products, pricing tiers, and promotions in one place—eliminating duplicate work.

By migrating both retail and wholesale operations onto a single BigCommerce platform, Hartmann’s now manages one unified product catalog and storefront—eliminating duplicate work and ensuring that every update is reflected instantly. The new custom-designed theme elevates their brand with lush imagery, modern typography, and an information-rich layout that anticipates customer questions and highlights care instructions. As a result, catalog updates that once took hours now take only minutes, and early analytics indicate a smoother checkout flow, reduced abandonment, and increased time on site—freeing the Hartmann’s team to focus on marketing initiatives and customer relationships rather than repetitive maintenance.